Case Study

SkinKandy Scales for ASX Listing and 100+ Store Expansion with Platintel.

"We needed a partner who could handle the complexity of our growth - across finance, IT and creative - and integrate seamlessly with the team we already had."
Author:
Dale Pearce
Industry:
Retail
Team:
9 roles
Location:
The Philippines

About SkinKandy

SkinKandy is the world's largest provider of piercing services, with over 100 clinics across Australia and New Zealand. The business recently completed a successful IPO and listed on the Australian Stock Exchange (ASX) - a milestone that reflects years of disciplined growth across retail, digital and operational functions. 

The Challenge

Scaling Specialist Functions Ahead of a Major Milestone

As SkinKandy approached its ASX listing and rapid store expansion - targeting 100 locations by June 2026 at a rate of approximately 20 new sites per year - the business faced a complex set of resourcing demands: 

  • Specialist roles across finance, IT, DevOps and creative were hard to fill at scale locally. 
  • The company already had an existing offshore team through a previous provider but needed a more complete, better-managed solution. 
  • Infrastructure had to support 100+ stores with consistency and speed. 

SkinKandy needed a partner who could integrate their existing offshore staff, expand the team strategically and maintain the operational standards required for an ASX-listed business. 

The Solution

A Consolidated, High-Performance Global Team

Platintel provided a comprehensive remote staffing solution - and went further by integrating SkinKandy's existing offshore team into the newly formed team employed through Platintel. 

Roles placed and integrated included: 

  • Helpdesk Technician (L2/L3) 
  • CRM Specialist 
  • Full stack Shopify Developer 
  • Salesforce Developer 
  • Accounts Payable Specialists 
  • Management Accountants 
  • Payroll Analyst 
  • Video Editor 
  • Graphic Designer 

This unified approach gave SkinKandy a single employer-of-record structure, consistent management support and a team built to handle the pace and complexity of a scaling ASX-listed retailer.

The Impact

IPO Achieved, Operations Stabilized at Scale

Since partnering with Platintel from early 2024, SkinKandy has achieved significant milestones: 

  • Successfully listed on the ASX in May 2026. 
  • Established reliable IT and finance support across 100+ stores. 
  • Built a consolidated offshore team with strong operational rhythm across all key functions. 

The Results

Metric
Outcome
ASX listing achieved
May 2026
Stores supported
100+
Engagement start date
Early 2024
Key functions supported
Finance, IT, DevOps, creative, CRM & eCommerce

Why it Matters?

Scaling toward an ASX listing while simultaneously expanding to 100+ locations leaves no room for operational gaps. Platintel gave SkinKandy access to the specialist global talent, management infrastructure and flexibility to meet that challenge - without disruption. 

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